![]() Our majority-owned self-driving subsidiary Cruise has been in business since 2013. The Free Press, part of the USA TODAY network, obtained a copy of the lawsuit shortly after GM said it was filed, and in a statement following the filing, GM said: "GM’s Super Cruise hands-free driver assistance technology was announced in 2012 and has been used commercially in-market since 2017. The person said it was a last resort GM was hoping to reach an agreement with Ford. GM filed the trademark infringement lawsuit against Ford in U.S. As part of those mediated conversations, there was an expiration date upon which either company could file a lawsuit and that date was 12:01 a.m. on July 24. ![]() Over the past few weeks the automakers have been having "good-faith conversations" over Ford's use of the BlueCruise moniker, said a source familiar with the talks who declined to be named because he was not authorized to share that information with the media. The problem is that GM believes the name sounds an awful lot like its hands-free driving technology called Super Cruise, which debuted in 2017.Īlso, GM has its automated driving subsidiary Cruise, based in California, developing self-driving cars. ![]() and Canada. Ford expects more than 100,000 vehicles with BlueCruise should be on the road by the end of the year. Ford said at that time that BlueCruise will hit the road in a few months as over-the-air downloads install the system in thousands of already-sold 2021 F-150 pickups and Mustang Mach-E electric SUVs.įord said a $600 subscription fee will get owners of vehicles already equipped with BlueCruise’s hardware an update that allows hands-free driving on 100,000 miles of divided highways in the U.S. In April, Ford introduced its BlueCruise hands-free highway driving system. over the name of Ford's new hands-free driving technology: BlueCruise. General Motors said early Saturday that it has sued Ford Motor Co. Watch Video: Sky-high used car prices finally start to fall
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